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Hey everyone – thanks for being here!

Death isn’t something most of us want to talk about or think about. And why would we?
But what we DO want is for our loved ones to be looked after when we’re gone.

And yet, nearly half of us don’t have a will or even a plan for our estate when we die. It’s something many just don’t get round to – despite knowing that we should.

I understand just how much people struggle with this topic because I am in the business of will writing and estate planning. Helping people to organise their estate in the quickest and easiest way possible is exactly what we do at Squiggle. It is something we take seriously because we believe people need good advice in this area so they can take the decisions that will have the most impact when they are gone.

As my family and friends, I am reaching out to you at an exciting time for my business.

But this isn’t just an exciting time in the business of what I do – it is a critically important time for the sector as a whole, and for our understanding of what the past few months have meant for our lives.

Covid has shone a light on both our humanity and our mortality and our relationship with this kind of conversation has changed. We have cheered loudly for the heroes who have helped keep us safe in the dark days of this global pandemic, and we have all been forced to assess what is really important: our lives, our loved ones and our peace of mind.

Covid also got people thinking about what happens when they die. Yes, we know we should have a will in place should the worst happen – but most of us put it off. The pandemic has changed that though, and Google has registered a huge rise in the number of people searching for information about how to write a will, up some 60%. Still, despite knowing that they need one, people still feel overwhelmed when they start creating their will. It is a complex and complicated process, that often puts people off – to the point that they ignore the need altogether.

But it shouldn’t have to be that hard – and that’s where we come in. At Squiggle, we have gained a reputation for helping people to plan their estate and write their will in the quickest and easy way possible.

We have developed a system that works and we help our clients to take care of this very important part of their life before it is too late. We regularly see them have ‘aha’ moments when they learn what could happen to their money after they die if they don’t put a robust plan in place. We help them see how inheriting money could negatively affect their other sources of income, such as their benefits. And we explain what needs to be done to empower their spouse (not the government) to access their finances if they become incapacitated. After working with us, our clients tell us they feel like a weight has been lifted and that they can sleep peacefully at night thanks to Squiggle – and we love knowing we have helped take care of such an important part of their life.

Have we been successful? Yes - even I can’t believe them sometimes.

We have served over a thousand people in the last two-and-a-half years and have exceeded every target we set for ourselves.

So why don’t we just carry on as we are?

Well, we’ve done the research and hired experts to crunch the numbers, and the results show that Squiggle has the potential to go from a 1.5-million-pound valuation today (when our MVP is finished), to being worth 63 million pounds in 2025. It’s going to take hard graft and requires me to put the right people in the right places, but we have the energy and determination to make it happen. And the journey continues now, as we start our rapid growth and nationwide expansion.

So this is where you come in. As my family and friends, I am reaching out to you first to invite you to invest in me and in Squiggle. I need to raise £100,000 from this round of investment, before I go to the crowd on Crowdcube to get £500,000 more so that my expert team and I can really transform Squiggle into the global business and brand we believe it will be.

This isn’t a donation – but an investment. Making the minimum £2100 buy-in will secure you 1500 of our 1,000,000 shares. It brings you into the Squiggle family and makes you one of the valuable investors joining us on the journey to what we hope will bring a phenomenal return on your investment. You don’t have to stop at £2,100– you’re welcome to invest more and to take a bigger stake in the Squiggle opportunity as we leap into the future of this business and continue to set the standard of estate planning on a national – and international – scale.

So will you make the investment? I hope so – and you can get started by clicking "I am interested" below.

If you have any questions at all, I’d love to answer them – and am on hand to discuss any thoughts you may have about this phase of Squiggle and the next. In the meantime, thanks for being here – your belief in my business so far means a lot and the fact you have received this message already shows how important your opinion of me – and belief in me – is.

I hope to continue making you proud.

Now let’s grow Squiggle!

Thank you!

Kieran Osborne
CEO